How To Find Your Niche (2)

How To Find Your Niche Online The Practical Way In 5 Easy Steps

If you are here, then you must fall into one of the following categories:

  1. You want to start an online business but are unsure what niche market to choose.
  2. You want to start blogging but are unsure what to blog to write.
  3. You want to start a digital marketing agency but struggling to figure out what business to serve.
  4. You want to start an affiliate marketing business but are unsure what product to choose to sell online.
  5. No matter what business you are planning to start, you are stuck and waste a lot of time thinking about what Niche to choose. That is called Niche Selection Paralysis.

I had the same issue during my initial days when I was starting. I wasted lots of paper and time figuring out what Niche to find.

…But later on, I figured out five easy steps to find a niche. Follow them, and you will not waste time and paper. Moreover, I’ll show you how to find a profitable niche that can bring in big bucks. Before we dive straight into the steps, let us define the Niche.

Niche Definition

According to Google, it is a comfortable and suitable position in life and career.

And, in business, it is a product or service of a market in which a person is specifically specialized. It points to products or services, or interests specialized in a particular section of the population.

In simple words, Niche is a specific product or service you would like to specialize in in business or career. 

Example: My Niche is digital marketing, and I serve lawn care and landscaping businesses. Also, I blog about digital marketing @ DineshPaul.Com.

Now, let’s dive right into the five steps to find your Niche.

Step 1: Think & Write Down What Are Your Interest And Skills

You might have done some research and exercise before you land here on this blog post. 

…But I want to appeal that you must start this process afresh, so you must unlearn what you have learned regarding niche selection and follow me through. First, you need to clear and refresh your mind.

Now, write down all the interests you have. What are your interests? I will not restrict you to a specific number of attractions you have. Jot them down all in a piece of paper or a notepad. Don’t take too long to think and evaluate your interests.

Remember “niche selection paralysis.”

Don’t get stuck in jotting down your interests list. Write them down randomly to avoid losing time. Your interest could be in any field like sports, singing, dancing, painting, web designing, fitness, etc. Please write it down without getting stuck.

11 Tips To Find Out Your Interests

  1. Find out what do you search most on Google.
  2. Ask yourself what type of videos you watch on Youtube daily. Check your youtube account. Youtube usually recommends videos based on your searches and watches.
  3. What do you post mostly on social media like Facebook, LinkedIn, Instagram, and Twitter?
  4. What type of post do you read and watch on social media platforms?
  5. What articles or blogs do you enjoy reading?
  6. What types of books do you enjoy reading them?
  7. What do you do usually do during your spare time?
  8. Find out what subscriptions you have taken lately on Youtube and any blogging website.
  9. What do your friends often praise you? On what topic do they usually talk to you?
  10. Ask your friends what you are good at. At times we need honest people’s opinions.
  11. Last but not least, ask your parents what you were interested in and more passionate about during your childhood.

It’s advisable to write them down all, and you will be surprised to see what you’ve gathered. That way, skills and interests that you did not see yourself could show when you write them down on paper.

Evaluating Your Skills To Find Your Niche

Now that you have listed down all your interests, no matter what they are, now comes the critical part.

You need to identify and evaluate your interests, skillsets, and talents. To do that, you got to find your passion. 

Where there is passion, there is talent.  Sowhat is the thing that you are passionate?

Dinesh Paul

Now, clear your mind again and go through the interest list once again. This time, you have to find out what you are passionate about as you go through your interest list. 

For example, you love pets and take care of one at home. You feed your pet, clean, and take care of your pet’s overall health and growth. But you never realize this as your skill set and passion until you have done this exercise. Now, this could become your Niche – Pets grooming.

Pick out what you do regularly from among your interest list. See if that could become your niche because building your business on your interest and passion tends to succeed well. If you find your work exciting and passionate, you are bound to follow in it. That’s obvious.

Summing Up The Step 1

  • Write down all the interests you have.
  • Evaluate your skills and talents.
  • Pick out what you do regularly from among the list.
  • Narrow down your niche to a micro-niche

Step 2: Research Your Niche Market

How to Find a Niche, Niche
How to do market research

The whole motive of finding a niche is to start a profitable business around it and make money. So, once you’ve figured out your niche, the next critical step is to find out if your niche has a market. Or if you can solve people’s problems around your niche.

Here, I would like to emphasize narrowing down your niche. Checking down your niche can prevent you from drowning in high competition and help you rank on Google.

You must be able to find your target market and solve their problems. That’s how you are going to do business with them.

Therefore, follow the instruction below to identify the pain points of your target market:-

Online Approach: 

Social Media Approach: The best practical way to find out what problems your target market is going through is through the online approach. I recommend you to join Facebook groups. Then, start posting and commenting on people’s inquiries. Post questions, and people will answer and comment in the comment boxes.

Search for the questions and answers posts on Quora. Look out what people are twitting on Twitter regarding your niche market.

Online Community Searches: Visit forums and websites of your target market. And learn/study what people are talking about in the forum and on the website’s comment section.

Also, begin communicating with other people on media by posting threads (contents) and comments. Study what problems they are going through within the niche. Help other people’s problems by providing solutions through comments, replies, etc.

Offline Approach

One On One: Meet people one on one within your niche and ask questions. Bring up topics to discuss with them and make notes of every new thing you hear or learn.

Go to local meetup events and participate in conversations and talks where people brainstorm on businesses around your niche. Like-minded people do meet upon such occasions.

Step 3: Research Your Competition

Now, you need to know about your competition. See how your competitors are performing in the market.

First, consider the following questions below: Very Critical!

  • How tough is your competition?
  • Who are they serving?
  • How are they solving their niche market problems?
  • Study closely the content type they create.
  • How often they create content.
  • What is the quality of their content? Can you do better than them?
  • What are their customers’ reviews online?
  • Check out how they are engaging their customers.

There are many ways to find these out.

Keyword Research: Enter your keyword combination in Google Trends and Google Keyword Planner to uncover more trending search terms associated with your niche problems.

Tips: To spy on your competition, go to Ubersuggest by clicking HERE. Then enter your competitor’s website in the search bar. The screenshot is below for your reference.

Ubersuggest keyword research tool. how to find your competition
Image from NeilPael.com/Ubersuggest

Below are essential online tools to research your competitions effectively:

  1. Amazon
  2. Google trends
  3. Google Keyword Planner
  4. Clickbank

The above tools will help you find the best-selling products that the consumers are searching for online. And discover if your new business can solve their problems.

Step 4: How Profitable Is Your Niche

I want to thank you because you have come this far. It shows you are serious, and success is imminent to you.

Now, I am sure you have found your niche. If not, I strongly recommend you follow the process again from the beginning. But if you have chosen your niche, then come along. I will show you how to find out if your niche is profitable.

Now that you know how to find a Niche, please focus on its profitability and durability now.

Your idea is good only if products or services are available to sell. Moreover, find out if your idea has a high potential to make money profitably. To do this, I suggest you use only two websites – Amazon.com and Clickbank.

Clickbank.Com: It is a great place to find out the top-selling products and services within your niche. So, go to clickbank.com and start your search around your idea. Look for the top product and service within your chosen category.

Amazon.Com: It is another excellent place to find physical products around your category. Go to amazon.com, browse the top products within your niche, and see if they are profitable.

After all these, you still struggle to discover any products or services; then, your idea is not good enough. It means that there hasn’t been anybody trying to make money on your niche.

However, if you have found offers on your idea then, take the next step to check the price point of other people’s products or services. It would help if you did this to price your product better. You can use PRICEFY.IO to keep a tab on the prices of any products.

Pricefy.io helps you determine a better pricing strategy for your products or services by evaluating your competitors’ prices.

Step 5: Find Our Niche Durability?

At this stage, you have found your niche, done your market research, researched your competitions, and priced your products and services competitively. But that’s not all. More things are coming up.

Now, you need to ask yourself a question. “How durable is my niche?”. Ask this question to yourself. Is your niche evergreen? Will the market get saturated later?

What’s the point if your niche does not stay long in the market. What if people stopped buying from you? What if they don’t need your products and service?

So, rather than making some quick money, you should instead check on your niche and see if it has the power to stay long in the market. It will help you make good money steadily for a lifetime.

Therefore, to check if your niche market is evergreen, you need to go back to step one and re-evaluate your interests, keeping in mind the durability of your target market.

Think and research about your target audience. See if your target market would come back to buy from you. Will the customers be back for more of your products or services? Find out.

Conclusion

Congratulation! You have found your profitable niche. And, thank you for going through all the tedious steps and procedures to find your new venture. I appreciate you for your perseverance and for making it this far. A great life is waiting for you. Good luck.

Now, if you think that this blog post is helping you in any way, kindly comment below and leave feedback. Also, share on your social media platforms.

Also, read our previous blog post:-

The Ultimate Hostinger Review: The Top 6 Reasons You Need A New Website Host Now!

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