Digital Deepak Internship program Batch 6- week 2
Week 2 class was on the fundamentals of marketing where I learned pretty much everything about the law of marketing.
If you are also interested to join the Digital Deepak Internship Program then CLICK HERE to apply.
The top 12 thought-provoking lessons on the law of marketing start right with the strict ground rules where you need to follow while in the class.
Deepak sir starts off by laying out the ground rules that we as interns need to follow.
1. Ground rules for all classes
Before starting any class or any lesson you need to have some basic and strict ground rules in order to stay focused and grasp all that the trainer is teaching you.
First, you need to prepare your mind and emotional state. Be ready emotionally and physically. When your mood is not right your mental learning potential is totally shut down.
- Walk barefoot or just wash your face to freshen up yourself and change your emotion right before you sit down to start any work or class. Open your mind towards learning new lessons.
- Next, take notes during the class. Use high-quality study materials. By this, I meant high-quality pens and notebooks.
- Switch off your phone. Or put on silent mode and forget it till the time you are in the class.
- Teach whatever you have learned to others. That way when you teach people you don’t forget. This will help you organize your thoughts in a better way.
2. The Law Of Marketing
Don’t get bored here when I say the words “law of marketing or the fundamentals of marketing“. It may sound boring but trust me, it was interesting and thought-provoking as watching a movie. I learned and understood what exactly is marketing.
It’s powerful. Because Deepak elaborated clearly on the meaning of Marketing which actually has changed my perceptions of marketing.
He emphasized that digital marketing is more about marketing than the digital part. This really makes sense to me because when we understand marketing very well then digital marketing becomes easy to practice.
Deepak changes the general perception of marketing. Generally, marketing is understood as creativity. You come up with a convincing and creative ad copy for an already existed product or service and run those ads. That’s how we perceive marketing.
Is Marketing Science?
Digital Deepak denies that marketing is not creativity. He said, “Marketing is a science. Not creativity”. He explained and convinced this concept of marketing briefly but very convincing.
We think that marketing means the promotion of an already created product or service. But, Digital Deepak clearly explained that marketing starts before creating a product.
I am really convinced by this thought. Because it is true that we have to understand our customers and their needs deeply and then create a product and service that best fit their needs.
Marketing is about sending the right message at a right time, to the right person. That’s why it is a science. This is really eye-opening for me.
So, to sum up, marketing starts even before you create a product. It is not only to sell things but also to retain the existing customers by communicating with them so that they remain customers for life.
Furthermore, marketing means meeting one’s needs. It should give what your customers need which should help you build your brand.
You as a marketer should project your No.1 goal to build trust with your target audience. Building mass trust. Deepak talked about mass trust, building mass trust. He mentioned that he is on the verge of writing a book on “Mass Trust”. Good to learn that. I am sure the book will help us all immensely.
“Marketing is a game of developing trust” – By Digital Deepak
There is no point in selling anything if your customers don’t trust you. They won’t buy your stuff. So, building trust with your target audience comes first before you try to even sell anything to them.
“Marketing aims to know and understand the customer so well that the product and service fit him and sells itself… Marketing aims to make selling superfluous.” – Peter Drucker
You need to build your trust with people so that you become a brand that is trusted by mass. After you gain the brand your product will sell itself. No need for hard sales call or sales copy. Until then, you need to do marketing that is building trust with your audience.
Now, we should focus on creating a high-quality products. If your product is of high quality then you don’t need much marketing. It will sell itself.
“Remember, marketing is a game of perception and the product is the game of reality”, Digital Deepak quoted.
He further mentioned that advertising is not marketing. It is just a part of marketing.
Copywriting, a component of marketing. Sales is also a component of marketing.
The core is, you just need a great high-quality product. Marketing not only helps people discover the product but also helps people to have a good perception of the product. Example, Apple
3. Build Up A Strong Brand
Building a brand that not only recognized by others but also trusts by others is inevitable. Yes, it is unavoidable to have a strong brand to grow your business. So, you as an entrepreneur should strive to build up a strong personal brand.
Digital Deepak talks clearly about how to build a personal brand.
He mentioned, “Don’t be the No.1, but be the only one”. To be the no.1 is tough. You have to compete with other big sharks. And, the big sharks eat up small fishes. But this doesn’t mean that you cannot be the only one.
You could niche down your category and be the only one on that niche. Choose a category and become a leader and dominate it. Don’t go for a brought niche. Narrow it down and capture the market there.
Deciding where to compete is half your success. And, it is living proof that people remember only the no.1 and no.2 at the max. So, try to position yourself no.1 in the category.
4. Why Invest Your Time And Energy Learning Marketing?
Digital marketing is all about marketing. Let’s all be clear with that first. Now, why do we have to invest our time, energy, and money to learn marketing?
Digital Deepak internship program is a platform where we learn to master digital marketing with practical.
Digital Deepak internship program focuses on marketing alone first on its fundamentals. Then, moves on to the digital part of marketing which we called it digital marketing
Followings are the points that will clearly show you the reason why we should invest our time and energy in learning marketing today:
- Marketing is rooted in human psychology from the beginning of the human race. It has existed from the ancient period and is still prevalent.
- Marketing is a game of perception by human beings. It is not artificial intelligence.
- In the business, the most valuable investment is in the marketing part because it gives you direct returns. Everything else like production, manufacturing, administration, accounting, and, HR are the expenses that do not give immediate ROI or returns.
- Marketing cannot be outsourced entirely to a marketing agency. The founder should be a marketer first.
- Marketing is the pillar and the backbone of any business.
- If you how to market and sell, then you have a safe career.
- The three major skills- traffic, marketing, and sales.
- To understand marketing means understanding business.
- Businesses have left many outdated old fashion practices. But marketing has never left the business and will never leave even if artificial intelligence may take over the world.
All the above points are taught by Digital Deepak in the Digital Deepak Internship Program batch 6 weeks 2.
5. The Importance Of Communication Skills: MassTrust Blueprint.
Marketing is a form of communication.
In this part of the lecture, Deepak focused on how communication can affect marketing. He said that good marketing means good communication skills.
We should be able to communicate well to reach our target audience.
Am I able to transfer my thought clearly and effectively to my customers? This is the question you need to constantly ask yourself. Because, if you fail to make your customers understand well of your thoughts then you’ve failed to build trust with them and they will not buy from you.
Hence, possessing good communication skills is very much unavoidable for your success in marketing.
Reading, writing, listening, and most importantly speaking are the basic communication skills in order to communicate effectively.
In all the business tools you can see the marketing messages appearances. Also, marketing consists of presenting products and services and convincing people to buy. You can communicate verbal and written. But, it should be effective in order to succeed in convincing people to buy.
So, we need to be good at both writing and verbal communication. In order to improve your communication skills, you need to write more and more. Writing improves your communication skills. The more you write, the more you improve your communication skills. So, Write enough.
Read enough. reading helps you improve your vocabulary and pushing you to improve your communication skills.
Think in English. When you think in English you will jot it down in English well.
These are some ways to improve your communication skills because it’s very important for marketing.
The importance of economics is vast in marketing. I will not go deep into it. Because I haven’t gone deep in economic yet. There are some books suggested by Deepak on Economics. They are:-
- Currency Wars by James Rickards
- Economics 101 by Alfred Mill
- Capital by Thomas Piketty
There is some point on economics I noted down during the lecture which caught my attention. They are:-
- Global economics is important for all entrepreneurs. Every one of them should learn and educate themselves on global economics.
- Because your business decisions should be based on current economics.
- Rather than paying attention to the developed economy, we must focus more on the developing economy.
- For we Indians, we need to focus on the Indian economy.
- When recessions hit the economy, it creates strong companies and drives out the weak companies out of the market. This is not good.
Deepak talked about three groups of India- India 1, India 2, and India 3. The first group, India 1 is the one who has the most buying power in India.
So, according to the lecture, most of the Indian wealth is concentrated among the first group- India 1. It consists of 23 million households in India. 110 million people in total.
So, your target audience right now who has the buying powers is 23 million households. And this will go up to 30-35 million people until 2025. These are the figures in India.
Because, the group India 1 has all the modern facilities like credit cards, laptop/desktop, they have cars and, make more than 5 lakhs per year. They shop online and consume contents online. They live online as well.
A little about India 2 and India 3. India 2 are the people whose annual incomes are 2 – 3 lakhs. They work mostly as delivery, retails shops, etc. It consists of 22 million households in India.
India 3- It has the most populous group. It has got 235 million people. They are mainly illiterate and they live on a day to day wages from hard labor like working in construction as masons, rickshaw pullers, and other hard labor works.
This categorization is just for the means of statistics and does not mean to hurt any people’s sentiments.
7. Traditional Marketing Vs Digital Marketing
Products or services which are promoting through traditional marketing mediums like TV, Radio, News Paper, and other print media are calling traditional marketing.
In the Digital Deepak Internship Program Batch 6 Week 2 lecture, Deepak sited some of the benefits of traditional marketing.
He said that if a product is generic with very wide targeting then TV ads can reach millions of people at a low cost. Almost every house in India has a TV that would be around 197 million homes out of 298 million homes. TV ads are good for generic products to promote brand awareness.
Radio also has a reach of almost 60% of the total population of India.
But, digital marketing is by far the best medium to reach 100 million affluent English speaking population in India. Digital marketing ads can be measured, tracked, and can give you immediate returns.
Whereas, traditional marketing is most effective for brand awareness and cannot be measured, tracked, and analyzed ads.
On the other hand, newspapers have been reaching out to 465 million people in India every day. Newspaper ads could be effective for lead generations if the ads ask to call a number.
Well, it’s good for spreading awareness of Govt. schemes and related ads. It’s just my thought.
Now, digital marketing is the best because you can run any ads with any call to action. Be it direct purchase, be it brand awareness, be it website visits, or call a number, and conversion ad, you name it. It’s all covered.
8. Direct Response Marketing
If we require to run an ad that could be tracked, measured, and analyzed, any form of traditional marketing like tv, radio, newspapers, and hoardings will not help at all.
For that, we need digital marketing or a direct response marketing system. Many big companies that run the brand awareness ad campaigns through traditional mediums could not measure the results because it’s not measurable.
Deepak quoted a definition of direct response marketing. It says, “Direct response is a type of marketing designed to elicit an instant response by encouraging prospects to take a specific action.” Source: marketingevolution.com
This means that any ad that gives you immediate desired results is called direct response marketing. One of the advantages of direct marketing is that I would be able to track if my ad is working or not.
A newspaper ad with a phone no. to call is an example of direct response marketing. Any ads with a phone no. to call is a direct response.
9. The CATT
The CATT is a marketing funnel that Digital Deepak really emphasized on. This is his marketing funnel that we need to learn and replicate. This is an effective way to build audiences and followers who trust you.
Now, what is the CATT marketing funnel?
First, the abbreviation of CATT is Content Attraction Trust and Transaction.
Content: This is the first step to start with. Create quality content that attracts people. You need to create high-quality content to attract people to your niche. By high-quality content, I meant to say that your audiences should be able to take action after reading or consuming your content.
Content could be in the form of a blog, video, live webinar, etc.
Attention: Once you have created the content, you have to drive people’s attention to your content with traffic by using social media, SEO, and paid ads.
Trust: Build trust with your target audience through marketing automation and retargeting and more.
Transaction: After building trust, you cannot leave there. You have to convert the leads into sales naturally as you have built trust with your hungry target audience. Sales come naturally once you have built trust with your audience. You don’t have to do hard cold calling, door to door sales, and push hard to make sales. Selling will become easy as you grow your trusted audiences. Your product or service will start to sell itself once you start growing your trusted followers and audiences.
10. Importance Of Personal Brand
Why personal branding is important?
Digital Deepak gave the idea of how Personal Branding is of utmost very importance. He mentioned that people would like to hear from people not from a brand.
He cited an example of himself, the Digital Deepak. As we all know that Digital Deepak is a strong digital marketing personal brand that he can sell any new thing to his audience without even convincing much. Because people trust him so well and looked up to him at all times.
Other world-famous personal brands like Elon Musk have much bigger followers than Tesla and SpaceX which are his own companies.
Deepak sir pointed out the downside of a personal brand. That is, a personal brand cannot be invested or be sold to anyone. That means, nobody can take or steal you away from you.
The upside of Personal brand. With the influence of a personal brand, he or she could give a quick rise to many other new brands. It’s like you as a personal brand becomes the ambassador for many other companies you run.
11. How To Build a Personal Brand
Building a personal brand does not happen overnight. It takes a process to be able to position yourself as a brand. Once you have built your personal brand, business becomes easy to scale up because you have a mass trust.
So, let’s learn about the evolution of a personal brand.
- Learn: The first steps to building a personal brand is through learning. Start off with learning a new skill. Be clear and understand deep with the concept, procedures, facts, and figures of the skill you learn. And then, practice the procedures by remembering the facts.
- Work: Now, you need to let your new-found skill be put to work. And, implement what you have been practicing. Because when you implement it in the real world, you start to understand better how things work.
- Blog: Expressing your thoughts, knowledge, and experience through writing will definitely help you build your personal brand. Writing blog posts gives you that authority over your niche and helps you get attraction and attention from your audience. They will start to look up at you like an influencer. Writing gives you a better understanding.
- Consult: Now, as you are already in the process of building your personal brand through your works and experiences, you can now start consulting people. Do some freelancing projects giving consultation to businesses instead of working for them. You can charge money for giving advice to them.
- Mentor: Start teaching people who want to become like you. Impart knowledge and experience to the people by mentoring them and helping them all the way to their success. It will help you understand and scale-up to a whole new level.
- Startup: After all, the above process of building your personal brand, you can start your own product and service company or business. Now that you have built your personal brand
So, building a personal brand is a must if you want to be successful in your business. Here is the blueprint which Deepak sir calls it a MassTrust blueprint.
12. Integrated Digital Marketing
The above image is the blueprint of the integrated digital marketing. This may be in the last no. of this blog post but you cannot ignore this as it is an effective way to get the best result in your business.
Most people try only one form of digital marketing medium. They do not use the power of all of them.
Integrated digital marketing means putting the powers of all the digital marketing mediums together to promote your product and service or any content.
For example, you create a blog post and then promote it with paid traffics. Then, you ask them to subscribe to your email lists. Now, whenever you publish new content you can send out the content to your email list.
First, you need to attract the attention of the website visitors by giving out something for free in exchange for their email id. Then gradually build up trust and convert them into sales later.
In this method, we try to put every digital marketing mediums like Social media marketing, SEO, Paid traffic, organic traffic, and email marketing into work and harvesting the power of all of them in the promotion of your content, product, or service.
As mentioned above, marketing comes before digital. So, we should learn and understand the science of marketing and add digital to it. Then, the digital part will become easy.
In the Digital Deepak Internship Program week 2, we learned the fundamentals and the law of marketing. It was quite an interesting topic. I really enjoyed it.
Digital Deepak Internship Program is a platform unlike other internships in the digital marketing industries. It aims at the complete delivery of digital marketing experience with practical.
You can Apply for the next Digital Deepak Internship Program by CLICKING HERE. When you join the Digital Deepak Internship Program through my link you will also get my FREE ebooks plus my full attention and guide whenever you need help in terms of completing your assignments. This blog post is a part of the Digital Deepak Internship Program.
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