- Have you ever wondered what is digital marketing?
- Do you want to know what is digital marketing?
- How digital marketing is going to help you?
- What is its scope?
- Wondering what is your career opportunities in this field?
- What is the earning potential of a digital marketer?
- What is the salary of a digital marketer?
- Who are the TOP digital marketers’ in the world and in India?
I am going to answer the above questions in detail in this article. So, I urge you to read completely until the end.
What is digital marketing?
According to Wikipedia, Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services
In my simple words, say- Digital marketing is the marketing of products and services by using the power of the net. There is a big difference between traditional marketing and digital marketing.
- It is an offline form of marketing
- It uses different offline platforms to promote your products and services.
- Products and services are promoted by using print media like newspapers and magazines, broadcast media like televisions and radio, hoardings, and street banners ads, etcetera.
- Customer actions are not instantly applicable.
- It does not require the internet.
- This method of marketing is not advisable in this technological age.
- It is an online form of marketing
- It uses online/internet by using different online platforms to promote your products and services.
- In digital marketing, we use social media like Facebook, Instagram, Linkedin, tweeter, etcetera, and search engines like Google, Bing, and yahoo, and many more.
- Customers can take action instantly. Instantly actionable from anywhere with just a few clicks.
- It is run through the use of the internet.
Now that you have read the difference between traditional marketing and digital marketing, you may be aware by now that it is the right choice for the modern marketing system. Let’s read further and understand what is digital marketing. I’ve got them more.
Types Of Digital Marketing
There are different types of digital marketing that you should know. They are-
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Email Marketing
- Search Engine Marketing
- Affiliate Marketing
- Content Marketing
- Inbound Marketing
You may add more to the above list. But, as of now, I will go through each one of them step by step. Follow me…
Search Engine Optimization (SEO)
If you want to rank your website organically (or freely) in search engines like Google, Bing, and Yahoo then SEO will help you. The process of optimizing your website to rank high on a search engine is called Search Engine Optimization or SEO.
We should optimize our website to rank high on search engines like google and bing. Because SEO does the work of ranking you high on google or bing. And that’s the motive of every beginner. Organic ranking is FREE and we should go for it as a beginner.
This channel of marketing gives benefits to websites, blogs, infographics, and youtube videos.
Social Media Marketing (SMM)
In this channel of marketing, the promotion of products and services are done through social media marketing. It is used to promote your business brand, drive traffic to your website, generate leads for your business.
The social media platform or the channel you can use are-
These are the social media channels where we promote our products, services, and contents. Among them all, Facebook marketing is the most popular one. But, all of them are powerful forms of digital marketing. You can grow your business using them.
All these channels provide marketing platforms in them. Each of them has each own marketing algorithm.
Marketing algorithm? It is a set of rules and regulations or calculations to solve the issues of digital marketing. It is also known as the parameters of digital marketing. Almost all channels have it. And, their algorithms keep changing from time to time.
Therefore, we need to keep ourselves updated with the new algorithms of any digital marketing channels.
Is email marketing still alive?
Rumors surround that email marketing is dead. But, the reality is that it’s not dead at all. It still running strong. Digital marketing is not complete if you miss out on email marketing.
So, what is email marketing?
It is an effective strategy for digital marketing. In this strategy, we send our emails to our subscribers and customers. It can convert prospects into buying customers if we send an effective marketing email. This will eventually turn a one-time buyer into loyal repeat buyers.
Search Engine Marketing
SEM or Search Engine Marketing is a form of digital marketing in which a company or an individual optimizes its websites or products so that it appears higher in the search engine result pages (SERP) through advertisement.
SEM is a paid form of advertisement. It is also known as pay-per-click ads because advertisers pay them for every single click they received from their ads.
This is one of the most interesting forms of online marketing. Most digital marketers start off with affiliate marketing. Because this is the most convenient way of earning money online.
Well, the concept of earning money by selling other people’s products online is called affiliate marketing. The earnings are paid on a commission basis for every sale you make. Again, affiliate marketing is carried out with the help of digital marketing.
A strategic approach of marketing based on creating valuable, relevant content to attract visitors and ultimately convert visitors into customers is called content marketing.
In simple words, if you create a blog on a specific niche and produce valuable high-quality content consistently that attracts a number of refined audiences are called content marketing. Effectively written content will fetch you organic traffic from search engines like Google and Bing.
According to my belief, blogging is the starting point to learn digital marketing. Creating good quality content and putting out there will attract a well-defined audience that can be converted into paying loyal customers who trust you.
The process works like this; Once you’ve written your article or ebook, you can promote your content by using Facebook ads or any social media marketing channels. Also, you can market your ads by using Google AdWord or Bing ads.
By doing this you not only receive organic traffic but also receive paid traffic from your advertisement. By applying this strategy you will definitely learn digital marketing with practical knowledge.
This helps you grow your blogging business fast and gain brand awareness and authority in your niche.
It is a marketing method wherein we attract, engage, excite customers in their buying process. We can use all the above digital marketing techniques throughout the inbound marketing principle.
Currently, in the present day, information creation is sky-rocketing. According to IBM, we now create 2.5 quintillion bytes of data each day. Customers are very much empowered.
They can find each and every detail of a product he or she intends to buy in just a few clicks. Information like price, quality, quantity, and more of any product can be obtained easily.
So inbound marketing can boost up the buyers’ journey. It builds trust, reputation, and authority in whatever specific niche you deal with.
I guess by now, you understand what is digital marketing. Keep reading because I’ve got more to tell you about “what is digital marketing?”
More on “What Is Digital Marketing?”
I am sure by now, you must have a sound understanding of what is digital marketing.
Now, I am going to walk you through some facts and scopes of digital marketing which should make you excited if you want to build your career in digital marketing.
Facts About Digital Marketing
Some facts about digital marketing are:-
- It is a vast subject. Never try to master it but seek any changes or updates in the digital marketing field and implement it. This is the best way to become an expert in digital marketing.
- It is constantly evolving. What you learn today may not be applicable tomorrow. That’s why Google Adword certificate is not valid for more than 12 months. You have to appear the Google Adword examination to renew the certificate. This means that you need to be up to date with the new update and algorithm of digital marketing.
- Theoretical Knowledge alone will not work. I have been a man of theory for quite some time. I thought theoretical knowledge about digital marketing is enough to build my career. Trust me guys you will fail in digital marketing with just theory. What is learned today must be put on practice tomorrow.
- Trials and testing matters. You may be well equipped with digital marketing knowledge. But, until you keep testing your ad campaigns you will not be able to find out what works the best. Remember it evolves money and risks to try and test your ads.
- Integrated digital marketing knowledge. We, at this competitive age, need to equip ourselves with all the modules of digital marketing. Becoming an expert in Google Adword alone will not fully reap the fruit of digital marketing for any business. We should try to extract the benefits of all the channels of digital marketing. Then, we will not be afraid of our competitors.
What Is Integrated Digital Marketing?
Now, as I happened to mention integrated Digital Marketing in the above Facts list, I would like to elaborate on it. And, make it more meaningful and worthwhile. Because it is very important.
If you want to learn all about “what is digital marketing” then you have to know what is integrated digital marketing. I know it’s gonna be long but I can’t just leave you here with half-cooked food.
Integrated Digital Marketing, by nature, is a whole separate blog title. But here, I will briefly throw a little limelight on it.
Understanding and learning integrated digital marketing will answer much clearer on what is digital marketing.
As you are aware of the saying, “Unity Is Strength” Integrated Digital Marketing means something like that.
Integrated Digital Marketing means the utilization of all the channels of digital marketing platforms to collectively produce effective results.
It is the unity of all the digital marketing methods working together for common effective results for your business. It is the integration of content marketing, email marketing, Social Media Marketing, SEO, SEM, Display Marketing all working together as a machine to produce a snowball effect.
Let’s see the infographic and analyze them.
The above diagram is to illustrates how integrated digital marketing works. It is actually the art of combining and utilizing all the powers of digital marketing methods. And, when each digital marketing channels perform its role, the results are enormous. You can see for yourself in the diagram.
Moreover, in the above diagram, you can figure out that content plays the main role in it. The reason is that people don’t just buy products and services directly from the vendor or the seller. They prefer to first do research about the product and read the reviews online.
That’s where your content comes into play for these people looking for reviews and information about the product.
Once relevant content is published or say, a blog post is published then a list of marketing activities must be carried out. They are:-
Checklist 1- Share it on social media and run an ad campaign to acquire paid traffic through social media marketing. This will increase brand awareness and trust to your audience and consecutively acquire sales.
Checklist 2- Build up your email list by capturing your audience’s email IDs. Then, you should constantly send out emails to them whenever you published any content. This way you can keep your email subscribers engaged and build more trust as you prosper.
Checklist 3- It is very important that your blog post or content is found in search engines whenever people type in search keywords. Keywords mean search terms of words that a person types in the search engines like Google and Bing.
Your content can be found in Google and Bing organically by optimizing your blog with SEO for free traffic. Besides, you should also run a Google ad campaign to promote your content for paid traffic.
This will exponentially help you grow your brand and build up your email list by capturing your visitors’ email id. Then people will start buying your stuff.
If you follow and practice the above checklist you will definitely grow your business and quickly become a digital marketing expert.
Now, I hope you understand what is digital marketing. To even add more meaning to “what is digital marketing”, we will now look at its scope.
What Is Digital Marketing- The Scope
With more and more people using the internet over any other media like TV, Radio or print media, the scope of digital marketing is on its spike of hope. This spike will remain until something could replace the INTERNET. That means the scope is so big and long term oriented that we must now tap into this field and understand or learn what is digital marketing.
Observe the above infographic carefully. It really explains the scope and the future of digital marketing. The more increase in the number of internet users the brighter the digital marketing industry will be.
Believe it or not, a survey released showed that 81% of the businesses use social media marketing, a 78% use website followed by 69% of the businesses use email marketing.
Now, almost 84% of businesses believe that digital marketing really works and they are growing exponentially by acquiring the power of digital marketing.
You can watch this video showing the Total Internet Users 2020 with Percentage here.
Now, please answer in your own word in the comment- “what is digital marketing?”
What Is Digital marketing- Career Opportunities
Career opportunities are varied and huge in this field. With the rise of businesses using digital marketing the need for digital marketers is sought upon on a large scale. One can get employed in any company as a digital marketer.
All the businesses in the modern world today have digital marketing influence. So, they are always on the lookout for a digital marketing expert. And you as a digital marketing expert can be hired for a handsome amount of salary ranging from $30,000 to $100,000 per annum.
At the entry-level, you may not be paid good but that will be somewhere around $30K plus other perks. But as your experiences grow after a year or two, your salary will spike up high. An average salary of a digital marketer is $80,000 in the current market.
There will be always someone who would hire you and give you $100k if you are exceptionally good at digital marketing.
Moreover, you have a big opportunity to work as a freelancer if you don’t want to work as an employee. You can work as a digital marketing agency of your own and get paid somewhere from $600 to $5000 per month per client you signed up.
You can also sell your own product with the help of digital marketing and grow your business.
What Is Digital Marketing- The Conclusion
Digital marketing is a wide subject by nature. You have to keep learning and widen and sharpen your digital marketing skill as much as you can. Remember, the more you are skilled the more you get paid for your digital marketing service.
I cannot explain to you enough here in one blog on what is digital marketing because of its varied in nature. Therefore, I will give you some link below you can tab in to start learning digital marketing for FREE.
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